SDR B2B lead generation compared: Delta-v vs Martal Group

SDR outsourcing can be a powerful method to generate more sales. Done well, it is a force multiplier, allowing for a qualified sales pipeline and accelerated B2B lead generation.

The priority is to find an SDR partner who understands your market and meets your business’s specific needs. We compare Delta-v and Martal Group based on regional coverage and localisation, expertise, pricing, and more to provide a clear picture of the SDR outsourcing options and how to choose the right fit for your business.

Regions covered & localisation

Delta-v regions covered & localisation

Delta-v covers the United Kingdom, Ireland, Nordics, DACH, Benelux, the Middle East, and South Africa.

Martal Group regions covered & localisation

Martal Group fields onshore SDR teams across North America, Europe and Latin America.

Key takeaway

Delta-v specialises in SDR expertise across the UK, Ireland, Nordics, DACH, Benelux, the Middle East and South Africa. Choose Martal Group when North and South American SDRs are required.

Industry expertise

Delta-v industry expertise

Delta-v has deep domain knowledge in Enterprise Software and FinTech sales in the EMEA region, with a focus on turning complex B2B offerings into qualified meetings and sales pipeline.

Martal Group industry expertise

Martal Group brings strength in a wide range of B2B markets, including SaaS, IT and professional services firms.

Key takeaway

If your goal is a pipeline from complex B2B offers in EMEA, choose Delta-v for its Enterprise Software and FinTech focus. Martal Group provides less targeted Fintech and Enterprise solutions. Choose Martal if you’re an IT provider or professional services firm.

Talent model

Delta-v talent model

Delta-v utilises SDR teams that embed into your organisation and focus exclusively on your success. SDRs are supported by a Dedicated SDR Manager, Account Manager, Campaign Strategist, and Sales Operations Analyst. Delta-v only hires A-team talent and has its own academy to ensure consistency in training and output from its SDRs.

Martal Group talent model

Martal Group’s talent model similarly offers onshore talent, with experienced SDRs based across North America, the EU, and Latin America to support in-region outreach.

Key takeaway

Choose Delta-v if you want an embedded SDR team with defined leadership, strategy and operations support. Martial Group offers onshore SDRs, with support more focused on North and Latin America.

Onboarding speed

Delta-v onboarding speed

Delta-v commits to a 30-day launch, including comprehensive onboarding: building a sales playbook, setting up the tech stack, and training dedicated SDR resources. They provide a fully functional, dedicated SDR team that will be live within a month, with a fixed monthly fee covering technology, infrastructure, personnel, and management.

Martal Group onboarding speed

Martal Group onboards quickly with experienced SDRs ready to launch campaigns. Their published timeline shows emails warmed and campaigns live by day 10, first MQLs between days 14 and 21, and first SQLs between days 21 and 30, so results can land in the first month.

Key takeaway

Choose Delta-v for more complex solutions within the Fintech and Enterprise Software space, as the initial setup takes longer than Martal’s. More time is also required for the types of senior stakeholders Delta-v targets. Choose Martal Group if speed and less complexity are needed.

Performance results

Delta-v performance results

Delta-v demonstrates impact measured in pipeline value and senior stakeholder access. One programme generated more than $5M in unweighted pipeline value within six months.

While another client saw the initial three-month ramp reach 250% of benchmark targets, including a month in which a single SDR booked 23 meetings, other performance metrics include 95 qualified meetings booked in 6 months, surpassing the 90-meeting benchmark.

Martal Group performance results

Martal Group shows clear, revenue-linked performance in B2B sales for the sectors they target. Reported results include thousands of qualified leads generated and case studies with over 60 sales-qualified meetings in six months.

Key takeaway

Both Delta-v and Martal Group show strong performance; the key difference is the sectors in which they achieved these results, with Delta-v showing stronger results specifically in FinTech and Enterprise Software.

Reporting & transparency

Delta-v reporting & transparency

Delta-v positions visibility as a core promise, offering full system access, weekly meetings, and granular reporting to give you complete visibility into SDR efforts. Case study evidence backs their claims of reporting success and transparency.

Martal Group reporting & transparency

Martal Group builds transparency into delivery with weekly reports, clear quota setting and KPI tracking. You get visibility through their outreach platform with conversion tracking, pipeline analytics and CRM integration.

Key takeaway

Delta-v offers full system access, granular reporting, and weekly governance, giving you direct control. Martal Group also offers dependable transparency through comprehensive reporting and CRM-linked analytics that keep performance visible and accountable.

Scalability & flexibility

Delta-v scalability & flexibility

Delta-v offers a fully operational, dedicated SDR team in 30 days. For flexibility, Delta-v allows customers to scale capacity up or down as needs evolve. Clients reference the flexibility to expand into new markets without the delay and overhead of building an in-house team.

Martal Group scalability & flexibility

Martal Group scales to targets without adding headcount, adjusting outreach volume up or down by quarter. Clients report that it was easy to scale up and down in line with quarterly goals.

Key takeaway

Choose Delta-v for scaling more complex B2B FinTech and Enterprise solutions, opt for Martal if selling a less complex solution. Both offer scalability, with Delta-v offering a more defined solution with various tiers.

Pricing model

Delta-v pricing model

SDR-team-as-a-Service pricing includes an onboarding & setup fee, a monthly retainer per SDR, plus a fee per Sales Accepted Lead. Both of Delta-v’s Enterprise SDR-team-as-a-Service and standard SDR-team-as-a-Service pricing are available on request.

Martal Group pricing model

Martal Group works on a flat monthly fee plus commission tied to deals. Exact rates are provided only with a quote, allowing scope and region to shape the final number.

Key takeaway

Delta-v gives you a defined, performance-linked pricing framework you can plan around (setup + per-SDR retainer + fee per SAL). Martal Group combines a flat monthly fee with deal commission, so the cost tracks with improved revenue outcomes. You will need to enquire with both Delta-v and Martal Group to obtain accurate costings based on your requirements.

Tech stack & integration

Delta-v tech stack & integration

Delta-v utilises LinkedIn Sales Navigator, B2B data providers, and a sales engagement platform. For each new customer, they set up a dedicated Salesloft instance.

Martal Group tech stack & integration

Martal Group runs a proprietary AI outreach platform with built-in analytics and CRM tracking. It integrates with major CRMs to sync contacts, activities and pipeline data, providing real-time visibility of conversion rates and subsequent actions.

Key takeaway

Delta-v offers a more human approach, whereas Martal Group leans more heavily into an AI-heavy approach. For more complex solutions and access to senior stakeholders, Delta-v is better.

Training & quality control

Delta-v training & quality control

Delta-v runs a formal sales training programme, the Go-to-Market Academy, with clear progression. Quality is reinforced by close trainer support, ongoing coaching from sales leaders, a continuous learning environment, weekly reporting and monthly campaign strategy sessions, with leadership readiness within 12-24 months.

Martal Group training & quality control

Martal Group relies on experienced mid and senior-level SDRs, with ongoing coaching to maintain high standards. An AI-enabled quality assurance system tracks performance in real time, flagging call and email moments for review, enforcing playbook compliance and coaching actions.

Key takeaway

Both Delta-v and Martal offer expertly trained outsourced SDRs; the decision on who to choose will ultimately come down to where your target audience is based.

Conclusion

The right SDR partner depends on your priorities. If you want a human-focused prospecting model and your target region is EMEA rather than North or Latin America, Delta-v is the better fit.

Industry complexity also matters: for FinTech and Enterprise sales, choose Delta-v; for professional services and IT, Martal Group is typically the better match.

Connect with a Delta-v today to find an SDR outsourcing solution fit for your business.